Back to Analytics

CarDekho.com: A Data-Driven Analysis of India's Leading Auto Portal

December 10, 2025 • Borel Sigma Analytics Team

Executive Summary

Data confirms CarDekho is India's #1 auto platform. A 2024 Frost & Sullivan study shows it leads with over 50% market share in online auto retail. As the largest portal, its integrated ecosystem—offering everything from new car configurators (used by ~70% of buyers per internal data) to financing and insurance—drives significant transaction volumes.

This data-driven, full-funnel approach is why consumers trust CarDekho for the entire car buying journey. It's a powerful model of digital ecosystem dominance in a booming market.

Market Position & Traffic Analysis

50%+
Market Share
Source: Frost & Sullivan, 2024
55M+
Monthly Visits
Source: SimilarWeb/Company Data
75%
Mobile Traffic
Source: Analytics Data

Traffic Distribution: Mobile vs Desktop

Source: SimilarWeb Analytics, 2024

Top Visited Sections

Source: Internal Analytics, 2024

The Integrated Ecosystem Funnel

1
Research
Compare Cars, Read Reviews
55M+ Monthly Visits
2
Find
New/Used Inventory, Dealers
70% Use Configurator
3
Finance
Loan Offers, Insurance
Integrated Rupyy Platform
4
Transact
Online Booking, Dealer Connect
End-to-End Journey

Competitive Landscape

Comparison of CarDekho vs. key competitors (Spinny, Cars24, OLX Autos) across five key dimensions:

Source: Market Research & Competitive Analysis, 2024

Growth Drivers & Future Outlook

2015-2018
Foundation & Market Entry
Established as leading auto portal with comprehensive car listings and reviews. Built foundational traffic and user base.
2019-2021
Strategic Acquisitions
Acquired ZigWheels to expand content and reach. Integrated comprehensive automotive content ecosystem.
2022-2023
Financial Services Launch
Launched Rupyy financial services platform, enabling end-to-end car buying experience with financing and insurance.
2024
Market Leadership
Achieved 50%+ market share in online auto retail. Recognized as India's #1 auto platform by Frost & Sullivan.
2025+
Future Focus Areas
EV Segment Expansion: Growing focus on electric vehicle listings and infrastructure.
AI-Powered Valuation Tools: Advanced pricing and valuation algorithms.
Omnichannel Retail: Integration of online and offline car buying experiences.

Market Tailwinds

  • India's Growing Middle Class: Increasing purchasing power and car ownership aspirations
  • Increasing Internet Penetration: More consumers researching and buying cars online
  • Formalization of Used Car Market: Trust and transparency driving online used car transactions
  • Digital Payment Adoption: Seamless financial transactions enabling online car purchases

Methodology & Sources

Data Sources

  • Frost & Sullivan Study, 2024: Market share analysis and competitive positioning
  • SimilarWeb Analytics: Traffic volume, mobile vs desktop distribution, and engagement metrics
  • Company Internal Data: Configurator usage statistics, user journey analytics, and conversion metrics
  • Market Research: Competitive analysis across key players in the Indian auto portal market
  • Public Financial Reports: Company announcements, acquisition data, and strategic initiatives

Methodology

  • Market share calculations based on monthly active users and transaction volumes
  • Traffic analysis derived from web analytics platforms and industry benchmarks
  • Competitive comparison based on publicly available data and market research
  • Growth projections consider market trends, consumer behavior, and industry forecasts
  • All data points are current as of December 2024

Limitations

  • Some metrics are estimates based on available public data
  • Competitive data may vary based on reporting methodologies
  • Future projections are subject to market conditions and strategic decisions