Prioritized by account value, sales motion maturity, and delivery repeatability.
Enterprise Lighthouse Accounts
Target: Fortune 500 and large national enterprises
Motion: Direct consultative selling, strategic partnerships, executive demos
Offer: Digital strategy, AI advisory, transformation operating model
- 5 design partners
- 2 paid pilots
- >= 1 multi-year contract
Scale-Up Growth Segment
Target: Mid-market companies in regulated and growth sectors
Motion: Inbound content funnel + solution workshops
Offer: Rapid assessment packages, modular transformation programs
- 25 qualified opportunities
- 10 paid discovery engagements
- 3 recurring clients
Productized Digital Access
Target: SMBs and startup operators
Motion: Self-serve digital product + community growth
Offer: Template playbooks, AI copilots, premium advisory hours
- 500 signups
- 10% free-to-paid conversion
- >= 30% monthly active usage