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Nike and Hyperice are taking warm-up and recovery to the next level with the retail launch of the Hyperboot, a portable and mobile shoes innovation designed to help athletes perform at their best throughout training and competition.

The two brands, known for their innovation in service of athletes, created the Hyperboot as a heat and dynamic air-compression massage tool that moves with athletes, helping them address their warm-up and recovery needs with minimal distractions — and without being constrained to a specific location or position.

The system needed to be flexible enough to handle both brands seamlessly, while also defining a new expression that emphazises and communicates the technology behind the Hyperboot.

Deliverables

Brand identity
Brand guidelines
Packaging
SoMe template
Art Direction

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