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Over the past 15 years, Hyperice has built its reputation around a clear ambition: creating elite recovery technology that helps people move and perform better—if they are professional athletes or simply recovering from the demands of everyday life.

The Hypervolt 3 line continues that mission.

Introducing a new generation of rhythm therapy therapy devices, the Hypervolt 3 family offers three distinct models designed to relieve tension, loosen tight tissue groups, improve mobility, support warm-ups, and accelerate recovery after activity.

At its core lies rhythm therapy which is the rhythmic motion that defines both the product’s function and the visual language surrounding it.

Dynamic compositions interact with the product in motion, translating its mechanical rhythm into a visual narrative.

Central to the identity is a distinct line system, derived directly from the device.

These lines introduce a sense of direction, tempo, and force—creating a flexible graphic framework.

A vibrant green serves as the signature accent within an otherwise restrained monochrome palette.

It introduces a constant sense of energy and momentum, echoing the dynamic nature of the product.

Applied sparingly yet consistently, the color cuts through the neutral backdrop—bringing emphasis, vitality, and a recognizable pulse to the Hypervolt 3 identity.

Together, these elements form a cohesive identity that can scale across product launches, marketing materials, and digital experiences—establishing a clear and recognizable expression for the Hypervolt 3 generation.

A new era of rhythm therapy.

Deliverables

Product brand identity
Brand guidelines
Creative direction
SoMe template

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