Hyperice is dedicated to helping everyone move better, live better, and be better through innovative technology.

Founded in 2011, Hyperice’s products are relied on by the world’s top athletes and are applied by consumers in over 60 countries worldwide.

Hyperice X 2 is a fully electronic contrast therapy device that delivers next-level performance with deeper cold, more strong heat, and built-in compression—so you can warm up faster, recover smarter, and come back stronger.

Knee and Shoulder.

The identity is built primarily around a color space reflecting the product’s contrast therapy technology—transitioning from cold to warm gradients—paired with a contrasting black and white.

The colors are integrated in a combination of expressive photography of real people with carefully crafted product visuals, creating a balance among human connection and product storytelling.

A type system was established as a foundation of consistency, while offering flexibility to handle a wide range of text sizes and design needs.