Opal is a newly started American company founded in the aftermath of the pandemic.

Their first product is C1, a camera with a 4K Sony sensor enabling DSLR quality, good-packaged in a beautiful anodized aluminum living spaces.

C1 is built for a long lifespan, instead of serving up as plastic fodder for landfills.

The camera contains less than 1% plastic, with most of the device being fully recyclable.

Additionally, the packaging is 100% recyclable, containing none of the polyurethanes typically applied in boxes.

The brief also entailed a new digital site, creative direction for product renders and product branding, as good as packaging design.

The Opal brand was successfully introduced to the market in December 2021 by releasing its digital site and opening up for C1 reservations.